GTM is lost at sea

Most revenue leaders already know it.
We have more execution tools than ever, but pipeline feels harder. Channels cost more and return less. Time and budget go into processes that stay broken.

That’s because GTM is won or lost before execution begins. Teams build world-class execution firepower, then aim it in the wrong direction — off data that’s generic, surface-level, and shared by every competitor. The answer was never more data. It was the right intelligence.

So we built it. GoodFit defines, sources, and grades every account in your market — so revenue teams know exactly what to target, and why, and can commit resources with conviction.

Harrison Rose

Co-founder & CEO

Trusted by Revenue Leaders at

We’re in good company.

Backed by the people that have seen this problem countless times before

Funding led by

With participation from

Leading the way.

Shaping the future of gtm

Harrison Rose

Co-Founder & CEO

Harrison co-founded Paddle at 18, scaling it to $100M revenue and a $1.4B valuation. The secret weapon was a homegrown data engine that told his team exactly which accounts to target. GoodFit is that engine.
Aleksander Bury

Co-Founder & CPO

Aleks joined Paddle at Series A and rose to VP of Revenue Operations, building the data engine that determined which prospects to target and how to prioritise them. Co-founding GoodFit was the natural next step.
Adam Kay

CRO

Adam scaled Paddle’s commercial function from £0 to £100M ARR. Now he leads revenue at GoodFit, helping companies stop wasting effort on accounts that will never buy.
Alastair James

CTO

Alastair holds a PhD in statistical computer science and brings prior CTO experience at Ometria and Blueprint. He leads the engineering and data science that powers GoodFit’s platform.
Al Simpson

Head of Marketing

Al has spent his career at the intersection of strategy and growth – across VICE, Coassemble, Moss and Pendula. He joined GoodFit to build the marketing function from the ground up.
Sarah Margetson

Head of Operations

Sarah is an experienced operations, people and finance leader with a track record of helping high-growth organisations scale with purpose.
Harrison Rose

Co-Founder & CEO

Harrison co-founded Paddle at 18, scaling it to $100M revenue and a $1.4B valuation. The secret weapon was a homegrown data engine that told his team exactly which accounts to target. GoodFit is that engine.
Aleksander Bury

Co-Founder & CPO

Aleks joined Paddle at Series A and rose to VP of Revenue Operations, building the data engine that determined which prospects to target and how to prioritise them. Co-founding GoodFit was the natural next step.
Adam Kay

CRO

Adam scaled Paddle’s commercial function from £0 to £100M ARR. Now he leads revenue at GoodFit, helping companies stop wasting effort on accounts that will never buy.
Alastair James

CTO

Alastair holds a PhD in statistical computer science and brings prior CTO experience at Ometria and Blueprint. He leads the engineering and data science that powers GoodFit’s platform.
Al Simpson

Head of Marketing

Al has spent his career at the intersection of strategy and growth – across VICE, Coassemble, Moss and Pendula. He joined GoodFit to build the marketing function from the ground up.
Sarah Margetson

Head of Operations

Sarah is an experienced operations, people and finance leader with a track record of helping high-growth organisations scale with purpose.

STOP trawling. START TARGETING

Goodfit operates the data, models, agents, and workflows to run your GTM intelligence layer as one managed system.

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