Target your highest value accounts
55% of revenue is lost working low-value accounts. Goodfit uses your won and lost deals to predict the value of every account in your market, so you know what accounts to target — and why.
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How it works
Goodfit learns what predicts your win rate and contract value, enriches your entire market with those predictors, and builds Expected Value – a predicted dollar value for every account.
Goodfit’s agents learn what predicts your wins, losses and deal size
Goodfit’s agents propose hundreds of pieces of intel that could predict your deal outcomes, then test them against your first-party data until your win rate and deal size can be predicted with confidence.
Goodfit enriches every account in your market with the intel that predicts your deal outcomes
Goodfit researches every account in your market & makes human-level judgments to enrich them with the same intel that informs your deal outcomes.
Goodfit attaches a dollar value to every account in your market
Goodfit predicts the win rate and deal size for every account in your market, then combines the two to give you a dollar value for each account - backtested against your own deals.
A dollar value for every account in your market
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Work the optimal mix of accounts.
Rebalance your target list to work the accounts that deliver most revenue. -
Determine your channel mix by value.
Assign high-value accounts to high-converting, high-effort channels. -
A prioritized list for every campaign.
Pull the exact accounts you want for any sequence, ad, or event, sorted by account value.
“Since rolling out our Territory Model using Goodfit, territories are higher quality and more equally balanced amongst reps. The confidence level is just much, much higher”
GRADE YOUR MARKET
Find out what every account in your market is worth.