Cookie Policy
Last updated: 07.20.2026
1. Introduction
Goodfit Limited (“we”, “us”, or “our”) operates https://www.goodfit.io. This Cookie Policy explains what cookies are, which cookies we use, why we use them, and how you can control them.
This policy should be read alongside our Privacy Policy.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide information to website owners.
Cookies can be:
- First-party — set by us directly on our domain
- Third-party — set by external services we use
- Session cookies — deleted when you close your browser
- Persistent cookies — remain on your device for a set period
3. Categories of Cookies We Use
We group cookies into the following categories:
3.1 Strictly Necessary / Essential
These cookies are required for the website to function. They cannot be switched off. They do not store personally identifiable information.
| Cookie | Provider | Purpose | Duration |
| [COOKIE NAME] | [COMPANY NAME] | [PURPOSE] | [DURATION] |
3.2 Functional
These cookies allow the website to remember choices you make and provide enhanced, personalised features. They may be set by us or by third-party providers.
| Cookie | Provider | Purpose | Duration |
| GF_v002_cookie_level1 | Goodfit | Cookie consent | 2 years |
| GF_v002_cookie_level2 | Goodfit | Cookie consent | 2 years |
| GF_v002_cookie_level3 | Goodfit | Cookie consent | 2 years |
| GF_v002_cookie_policy | Goodfit | Cookie consent | 2 years |
3.3 Analytics
These cookies help us understand how visitors interact with our website. Information collected is used to improve our service.
| Cookie | Provider | Purpose | Duration |
| _ga | Google Analytics | 2 years | |
| _ga_EMB4MB9B5V | Google Analytics | 2 years |
3.4 Marketing / Targeting
These cookies may be set by our advertising partners to build a profile of your interests and show you relevant ads on other sites.
| Cookie | Provider | Purpose | Duration |
| _reb2bgeo | RB2B | Stores visitor geolocation for identification and matching | 20 days |
| _reb2bloaded | RB2B | Prevents duplicate script executions | 1 second |
| _reb2bref | RB2B | Visit attribution — stores referring URL | 15 days |
| _reb2bsessionID | RB2B | Active session management | 30 minutes |
| _reb2buid | RB2B | Persistent visitor identification | 360 days |
| _reb2bfxf | RB2B | Internal identification framework | 1 month |
| _reb2btd | RB2B | Identity resolution | 1 month |
| _reb2bli | RB2B | Session-to-identity linking | 1 month |
| _reb2bresolve | RB2B | Temporary identity resolution buffer | 2 days |
| _reb2butk | RB2B | Long-term cross-session identification | 1 year |
About RB2B: RB2B is a visitor identification platform. These are all first-party cookies (set under our domain). They do not store personally identifiable information such as names or email addresses, and data is not shared with advertising networks or third-party data brokers.
4. Legal Basis for Processing (EU/UK)
Where we are subject to the EU General Data Protection Regulation (GDPR) or UK GDPR, we rely on the following legal bases:
- Strictly necessary cookies: no consent required — these are necessary to provide the service you have requested
- Functional cookies: consent, or legitimate interest where applicable
- Analytics cookies: legitimate interest (Snitcher); consent for other analytics tools
- Marketing cookies: consent
If you are based in the EU or UK, you can withdraw consent at any time using our cookie preference centre (see Section 6).
5. California Residents (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what personal information is collected about you
- Know whether your personal information is sold or disclosed, and to whom
- Opt out of the sale or sharing of your personal information
- Request deletion of your personal information
- Not be discriminated against for exercising your privacy rights
We do not sell personal information. To exercise your rights, contact us at privacy@goodit.io.
6. How to Control Cookies
Cookie settings
You can review and update your cookie preferences at any time using the cookie settings panel available on our website.
Browser settings
You can set your browser to refuse all or some cookies. The links below explain how:
Please note that disabling cookies may affect the functionality of this and other websites.
Opt-out links for specific providers
- Snitcher: https://www.snitcher.com/opt-out/
- RB2B: Contact us at privacy@goodit.io to opt out of RB2B tracking
7. Changes to This Policy
We may update this Cookie Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Where changes are material, we will notify you via an on-site notice.
8. Contact Us
If you have questions about this Cookie Policy or how we handle your data, please contact us at privacy@goodit.io
Goodfit Limited. Arquen House, 4-6 Spicer Street, St. Albans, England, AL3 4PQ