Your ICP, defined by intelligence
Before you can make any go-to-market decisions, you need to know who you sell to. Goodfit takes the guesswork out of your ICP by converting your first party data into clear ICP criteria.
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How it works
Goodfit analyzes your buyers and non-buyers to determine your unique qualification criteria.
Goodfit’s agents propose what separates your buyers from non-buyers
Starting from your buyers and non-buyers, our agents research your accounts in detail, building a set of hypotheses around what key intel separates the good fit accounts from the bad.
Goodfit's agents evaluate every account against the proposed criteria
Goodfit’s agents research each of your buyer and non-buyer accounts in detail to understand what hypothesized criteria are true about your ICP definition.
Goodfit validates the criteria against your results and outputs your data-backed ICP definition
Only criteria that hold up across your buyers and non-buyers make it into your ICP definition - with the evidence behind every one, ready for a single source of truth.
A data-backed source of truth for your ICP
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Confidence that every account in your CRM is a buyer
Identify what accounts are ICP and what are junk - and cut the noise out of your CRM. -
No more manual qualification
Eliminate the time your teams spend qualifying accounts by hand. -
Criteria the whole org can align around
Align sales, marketing, and leadership around ICP criteria validated by your data, not gut.
“Before Goodfit, we were trying to build the whole data layer ourselves. Instead of building the machine to ask the questions, Goodfit just gives us the answers.”
FIND YOUR UNIQUE ICP CRITERIA
Learn what really defines your buyers.