Better data. Smarter GTM.
Our vision is to enable every commercial leader to run any go-to-market strategy, powered by data, tooling, and AI.
The GoodFit story
GoodFit is the AI-driven data platform redefining how companies go to market. Founded in 2020 by Paddle co-founder Harrison Rose and Aleksander Bury, we help revenue leaders harness rich, configurable data to identify the right accounts, personalize outreach, and optimize customer acquisition with precision.
As AI reshapes the way businesses grow, we’re leading the shift to programmatic GTM — where intelligent systems power scalable, targeted engagement and human effort is focused where it matters most.
Our mission is simple: to make world-class go-to-market strategies accessible to every company, with GoodFit as the intelligence layer behind modern growth.
The GoodFit story
GoodFit was founded in 2020 by Aleks Bury after seeing the challenges GTM teams faced first hand at Paddle. SDRs and BDRs were drowning in tools and lead lists, yet still wasting huge amounts of time on poor-fit accounts and duplicate effort. Companies spent more on tooling, research, and even engineering, but without the right data to define who was qualified and worth prioritising, results stayed underwhelming and CAC kept rising.
Aleks realized this was a shared problem—and built GoodFit to solve it. Within our first year, we experienced rapid growth and strong customer adoption, proving that we were tackling a critical gap in modern go-to-market.
How it all began
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Aleks starts GF
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Leadership team
The people building the future of go-to-market.
Speak to our team today.
Tell us about your target market and GTM strategy – we’ll help you shape the perfect dataset to succeed.
