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Today, I’m thrilled to share that we’ve raised a $13M Series A led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures.

Early-stage startups can’t afford slow, scatter shot GTM efforts. With funding clocks ticking and competitors circling, you need a fast, data-driven way to prove (or disprove) where you win. The playbook below shows how to run statistically significant outreach experiments quickly, cheaply, and at scale so you know exactly which customer segments to double down on.

Folks are spending so long focusing on the execution of their GTM, experimenting with channels, with messaging, with cold calling, with ads, waiting to “hit” that magic recipe they think is out there… But they’re not starting with a clear enough idea on who they want to win and why.

We’ve launched two new GoodFit features - Segments and Personas - to help you manage audiences across any GTM strategy.

We talked in Part 1 about Ross’ Predictable Revenue model and how we can structure teams accordingly to reduce CAC. Here we look at what’s happening to SDR and AE roles, and how you can get the most out of them in 2025.

There’s been some fairly dramatic debate about “the death of outbound”. Prospects are overwhelmed by options, they don’t read emails, they dodge sales calls. But a programmatic approach is more viable than ever, especially when paired with Aaron Ross’s foundational Predictable Revenue model.

Truly understanding your market

Increasing ACV by 25% with account scoring

Automation freed up 20 hours/month for SDRs

Achieved a 6% actionable response rate with scalable outbound outreach

Crafting sales emails that resonate and convert

Prioritize accounts with the highest likelihood to buy.

Contact the right customers, right time, right message