Head of Marketing

What we do?‍

Today most companies are reliant on their sales reps to find leads. The challenge? Reps struggle to find great prospects. Worse, they waste huge amounts of time disqualifying leads they can't sell to. This is a poor experience for reps, inefficient use of their skills and sunk cost for the business.

GoodFit helps companies identify their leads programmatically and build a dataset based on their unique requirements. We only source the accounts that meet the company's qualification criteria and enrich them with the most useful data points. With the company's market mapped, they can more efficiently distribute & prioritize leads, while delivering compelling messaging based on their prospect's needs.

About the role

We’re looking for a Head of Marketing to define and scale our marketing engine from the ground up. You'll build awareness, drive engagement, and help position GoodFit as the go-to platform for the commercial leaders. This is a unique opportunity to build the function from scratch—owning strategy, execution, and results.

What you’ll do?

• Develop and execute a comprehensive marketing strategy across brand, content, digital, and product marketing
• Own brand strategy and positioning—craft a clear, differentiated story that resonates with our target audience and sets us apart
• Build and scale a marketing funnel focused on awareness, lead generation, and conversion
• Launch and manage demand generation campaigns (outbound sequences, paid, organic, events, etc.)
• Own positioning and messaging across channels; translate complex technical data concepts into compelling narratives
• Partner with sales and customer success to develop collateral, case studies, and campaigns that accelerate the buyer journey
• Lead content strategy and execution, including blog posts, newsletters, webinars, and customer stories
• Track and report on key marketing metrics and use data to optimise performance

We'd Love to Hear From You If

• Strong marketing experience in B2B SaaS, ideally in a high-growth startup
• Experience building and successfully executing marketing campaigns from ideation, creation, distribution, performance tracking, refinement, and optimisation
• Excellent writing, editing, communication, and content creation skills
• Ability to work cross-functionally and thrive in a fast-moving, zero-to-one environment

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